Net Marketing

Internet Business

2007-06-22T16:56:00.000-07:00

How to Make Money on the Internet

So, you're looking for a great business idea to start online? First, you should understand the different business models that exist. Here are some of the more common ways to make money on the Internet:

Sell a ProductMost money in e-commerce is made by selling products - either physical or digital. Many of the same common sense rules apply whether you are selling online or "offline." Look for products with high margins, high demand, low competition, etc.
Sell a Service Many businesses sell services on the Internet. Some examples include Web hosting, domain name registration, hosted software applications, and comparison shopping services.Sell InformationThis can take one of two forms:
Sell InformationFor a subscription site you must provide valuable, timely information that is difficult to get elsewhere. One example is Consumer Reports. Some articles are available for free online, but a user must subscribe to an annual or monthly plan to get access to all the content.
E-books:E-books are popular because they can be downloaded instantly. If you are an expert on a topic that others want to learn about, consider writing your own e-book. Once the writing is done, the cost to produce and deliver an e-book is minimal.
Sell Advertising Advertising makes big money on the Internet, but it can be hard for the little guy. If you have a site with a lot of traffic, though, you may be able to make some money by joining an ad network or incorporating Google AdSense into your site.
Become an Affiliate. An affiliate makes money by sending buyers to another merchant's web site. The merchant pays the affiliate either a flat fee per sale or a percentage of sales originating from the affiliate. To succeed you'll need expertise in search engine marketing or a web site that already attracts a lot of traffic. Affiliate models require little up-front investment and no inventory. However, you'll need to generate a lot of traffic to make money in affiliate marketing because revenues per sale are generally low.

Marketing strategy

2007-05-03T16:28:00.000-07:00

A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."
A strategy consist of well thought out series of tactics. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives[3]. It is important that these objectives have measurable results.
A good marketing strategy should integrate an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.

Internet Marketing Strategies

2007-04-12T17:10:00.000-07:00

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Becoming a Successful Internet Marketer

2007-04-12T16:41:00.000-07:00

I AM SO EXCITED TO SHARE WITH YOU JUST ONE OF THE MANY TECHNIQUES I AM LEARNING ABOUT ON HOW TO BECOME A PHENOMENALLY SUCCESSFUL INTERNET MARKETER.

by: Cherylin Gilad

I recently stumbled across an incredible educational resource which totally demystifies internet marketing, allowing virtually anyone to understand the ABCs of how to make money online. Aside from teaching the many technical aspects of how to set up an online business, I am discovering many other golden nuggets - unique tips and techniques I have never seen compiled together anywhere else.

For example, I have just been reading about a fascinating Japanese philosophy called “Kaizen”. Translated from Japanese, this word means ‘to continually improve’. This concept was a driving force behind Japan’s explosive growth in the global automotive and electronics industries, enabling them to capture the lion’s share of these two markets starting in the late 80’s.
Taking this concept and applying it to an online business is a surefire way to catapult your business into the big leagues. After initially setting up a website for any business venture, all one needs to do is commit to making small, incremental improvements and over time, the end product will become so much more efficient and effective than its original version, success will be assured. This applies to not only the actual design and running of the website (if that is what you are improving) or it could be that you are improving the actual product or service you are selling. Regardless, striving to continually improve and grow the business, bit by bit, is by far the best way to stay leaps and bounds ahead of your competitors.

If you are anything like me, the whole process of setting up a website and conducting business online can appear daunting. Although it can seem overwhelming when learning something new, using the principle of ‘Kaizen’ can make this process as painless as possible. You don’t have to accomplish it all overnight! Slow and steady wins the race – not fast and furious. You can start off small and gradually grow your business by learning new tricks to implement as often as is feasible for you. If you learned something new every week, or month, which would improve your sales by just 5%, and you applied that knowledge to your business, imagine how much more profit you would be generating after only a year? The implications of this are staggering!!
I hope this principle of ‘continual improvement’ has been as helpful and insightful for you as it has been for me. May everyone reading this be blessed with ever-increasing success in their Internet Marketing business.
Onward and Upward,

Cherylin Gilad